- Coined “the Hermes of marijuana” by the New York Times
- Suite of meticulously designed and socially-dosed cannabis products for the new cannabis consumer, distributed in California and Colorado.
- Exceptional talent led by co-founders: fashion industry executive Clement Kwan and world-renowned tattoo artist Scott Campbell
- Exclusive partnership with Barneys New York for luxury cannabis lifestyle and wellness shop “The High End”
Green Thumb Industries has closed on the acquisition of For Success Holding Company, the Los Angeles-based creator of the lifestyle suite of Beboe branded cannabis products.
The acquisition was previously announced on February 5, 2019.
Beboe is the leader in luxury cannabis whose mission is to destigmatize legal cannabis through heightened experience and education. Beboe is best known for its thoughtful design aesthetic of its iconic rose gold vaporizing pens and edible pastilles, and each product is curated with a unique blend of socially dosed THC and CBD. Beboe is currently available in more than 125 retail locations in California and Colorado and via home delivery across California. In 2018, Beboe launched a direct-to-consumer hemp-derived CBD line of products and introduced several collaborations, including a CBD-infused drink with wellness brand Dirty Lemon.
In early 2019, Barneys New York announced an exclusive partnership with Beboe for a first-of-its-kind luxury cannabis lifestyle and wellness concept shop, “The High End.” The shop will debut at Barneys’ Beverly Hills flagship in March with plans to expand to additional locations in the near future. The collaboration includes an exclusive special edition packaging and a silver Beboe vaporizer pen in celebration of the project. With the acquisition by GTI, Beboe products will become available beyond California and Colorado with distribution in select markets.
Co-founded by artist Scott Campbell, the Beboe brand is a tribute to Campbell’s beloved grandmother, Be Boe, who baked Campbell’s mother marijuana-infused brownies to help her tolerate chemotherapy. He is known throughout the world as being one of the most influential figures in modern tattoo culture and has partnered with luxury brands such as Louis Vuitton, Berluti, Constellation Brands, and Marc Jacobs. His work appears on the bodies of Johnny Depp, Jennifer Aniston, Robert Downey, Jr., Orlando Bloom, and countless others. Campbell is best known for bringing what was once an underground trade to the front lines of contemporary art and luxury culture and, through Beboe, he is working to bring the cannabis industry out of fringe culture and into the highest levels of appreciation.
Co-Founder Clement Kwan has a long history in executive roles across the fashion industry. He has been integral to the growth and success of brands such as Theory, Diesel and Dolce & Gabbana. In 2012, Clement took on the role of President, heading the U.S. business of YOOX Group. Under his leadership, YOOX grew to become the de facto luxury e-commerce platform in fashion operating the sites for most major fashion brands. He helped oversee YOOX’s acquisition of NET-A-PORTER GROUP which created an entity that controlled both the order fulfillment side and a powerful consumer-facing editorial platform. He then bowed out of fashion and set his sights on cannabis, starting For Success Holding Company with Beboe being the first of his brands to launch.
Kwan added, “We aligned with GTI because we agree with their strategies and philosophies. We believe cannabis enhances the quality of life, and to be able to improve the lives of more people with Beboe’s introduction into additional stores and new markets is extremely gratifying. With the support and national platform of GTI, partnerships like Barneys will have a broader reach and we will waste no time in growing Beboe brands’ availability and to help define cannabis’ place in American culture.”