Luxury cannabis products have emerged that cater to an elevated customer. The quintessential “stoner” stereotype is far outdated, and much like streetwear over the past couple of years, something that was once “underground” is starting to find its footing and the beginning of an entirely new luxury consumer marketplace.
Shot in LA, we take a closer look at several well-known cannabis brands and shops taking cannabis culture to the next level. The documentary also examines the past, present, and future of the California’s industry.
Credits
| Executive Producers David Fischer Jeff Carvalho |
Director Mark Choi J. Andrew Keegan |
Editor Mark Choi Robin Thomson Evan Thompson |
| Producers J. Andrew Keegan Jian DeLeon |
Written By Jian DeLeon J. Andrew Keegan |
Camera Chrissy Lu Mark Choi Robin Thomson Evan Thompson |
| Art Direction Thai Tran Maria Ferraresi |
Motion Graphics Thai Tran Robert Simmons |
Sound Sonia Manalili |
| Music Will Score |
Special Thanks Jim Walsh Evan Thompson Neuhouse, Los Angeles Lowell Herb, Co Beboe Bloom Farms Mister Green Med Men Claudia Garcia Lauren St.Clair Taylor Osumi AJ Fay The Elder Statesman WeedMaps |
Premiere Sponsor Weed Maps |
